Cadbury
Cadbury is a leading global confectionery company with an outstanding portfolio of chocolate, gum and candy brands. We create brands people love - brands like Cadbury, Trident and Halls. Cadbury Dairy Milk has been the market leader in the chocolate category for years. And has participated and been a part of every Indian’s moments of happiness, joy and celebration. Today, Cadbury Dairy Milk alone holds 30% value share of the Indian chocolate market. The ‘Real Taste of Life’ campaign had many memorable executions, which people still fondly remember. However, the one with the “girl dancing on the cricket field” has remained etched in everyone’s memory, as the most spontaneous & un-inhibited expression of happiness.
The interactive campaign for “Pappu Pass Ho Gaya” bagged a Bronze Lion at the prestigious Cannes Advertising Festival 2006 for ‘Best use of internet and new media’. Cadbury Dairy Milk emerged as the No. 1 most trusted brand in Mumbai for the 2005 edition of Brand Equity’s Most Trusted Brands survey.
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